Apple has responded strongly to Spotify’s criticism regarding competition, particularly in light of the impending implementation of the Digital Markets Act (DMA) in the EU. The DMA aims to ensure fair and open digital markets, as stated by the European Commission. Recent reports suggest that Apple could face a hefty €500 million fine following the EU’s investigation into Spotify’s allegations of anti-competitive behavior related to its App Store rules. Despite this, Apple remains defiant and has announced significant changes to its iOS software for iPhones, including allowing alternative marketplaces.
However, these changes have not been without controversy. Some companies have criticized the updated iOS rules, which now require app developers in rival marketplaces to pay a Core Technology Fee of $0.54 (0.5€) for each download after the first million. Apple argues that since it provides the infrastructure for apps to operate safely, it is fair to pass on some costs to developers.
Spotify, with 236 million paid subscribers, stands to incur substantial costs from these download fees. In a blog post, Spotify accused Apple of rejecting the goals of the DMA and described Apple’s new plan as a “complete and total farce.”
In response, Apple defended its position, stating, “We’re happy to support the success of all developers – including Spotify… Spotify pays Apple nothing for the services that have helped them build, update, and share their app.” Apple also highlighted that Spotify, like other apps, can link to its website for account creation and management but must pay a commission for in-app subscriptions.
Despite Spotify’s criticisms, Apple maintains that it provides significant benefits to the music streaming app, including convenience, reach, and quick app review processes. Apple also highlighted Spotify’s dominance in the EU streaming market, with over 56% market share compared to Apple Music’s 11%.
Apple’s stance suggests that it believes its response to the DMA is fair and comprehensive. The differences of opinion between Apple and Spotify are likely to continue, reflecting the broader debate around competition in the digital marketplace.
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