Analysts from Bernstein and Baird have issued mixed reviews for Reddit, putting pressure on the social media company following its recent IPO. Bernstein’s Mark Shmulik set a $40 price target with an underperform rating, while Baird’s Colin Sebastian set a $50 price target with a neutral rating. Despite both targets being close to Reddit’s $46 share price, they reflect a significant decline from its peak of $75 on March 26.
Shmulik expressed skepticism about Reddit’s ability to fulfill its long-term goals, citing similar challenges faced by other social media companies like Pinterest, Snap, and Twitter. Baird highlighted Reddit’s high valuation compared to its peers, suggesting limited upside potential.
Reddit’s enterprise value is 79.5 times its projected 2025 earnings, more than double the valuation of its closest comparable companies. Both analysts warned about the influence of retail traders on Reddit’s stock, with Sebastian highlighting the risk of meme-stock status affecting its fundamental valuation.
Despite these concerns, Reddit’s market cap of $7.3 billion is above its IPO valuation but below its $10 billion private market valuation in 2021. The company, founded in 2005, operates as a collection of community forums covering various topics. Its stock’s performance mirrors that of other recent IPOs, such as Arm Holdings, which saw a similar initial rally followed by a decline.
In a surprising development, Trump Media, the company behind Truth Social, briefly surpassed Reddit’s market cap despite generating significantly lower revenues. This demonstrates the volatile nature of newly public social media companies.
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