Thursday , 7 November 2024
Home Innovation Consumer Tech Infinix Unveils BMW-Themed Note 40, Starting at $209
Consumer Tech

Infinix Unveils BMW-Themed Note 40, Starting at $209

infinix note 40 pro plus

Asian phone brands collaborating with luxury names is a well-trodden path, yet such partnerships are rarely seen at this price point. Infinix, relatively new on the global smartphone stage, is making a notable entry with its BMW-themed Note 40 series, demonstrating that affordable luxury can be achieved without breaking the bank.

Asian manufacturers frequently release special edition phones that essentially feature a fresh coat of paint and the logo of a renowned brand. For instance, at the recent Olympics, every athlete was gifted an “Olympic Edition” Galaxy Z Flip 6, while earlier this year, I reviewed a Porsche-branded Honor foldable phone.

Infinix, headquartered in Shenzhen, China, is embracing this trend by partnering with BMW Designworks to produce a branded version of its Note 40 series. Unlike other brands that limit their special editions to their highest-tier models—often pushing the price upwards—Infinix is making this collaboration available across the entire Note 40 lineup. This includes the entry-level model starting at just $209.

I tested the top-of-the-line Pro Plus variant, which remains competitively priced at $329. Despite its affordable price, the Pro Plus offers a 6.8-inch display with a refresh rate of up to 120Hz, a Dimensity 7020 processor, and a 4,600 mAh battery, all housed in a sleek 8.1mm thick body. The build quality is impressive, and the phone exudes a flagship feel.

The camera setup, however, is a mixed bag. It includes a 108-megapixel main sensor, accompanied by two 2-megapixel sensors that offer little practical value. The absence of an ultra-wide lens or a zoom function is notable, especially considering the current competitive market.

So, what distinguishes this phone as a “BMW” product? The unique design elements created in collaboration with BMW Designworks are a key feature. The phone’s rear panel sports a subtle textured pattern reminiscent of a car’s wing, with bespoke color, material, and finish.

I also tested the standard version of this phone without the BMW branding and found its performance to be satisfactory for its price range. The BMW-themed edition, however, does not differ in terms of performance. It features BMW Designworks-themed wallpaper and app icons, adding a touch of luxury without altering the phone’s functionality.

In summary, the BMW-themed Infinix Note 40 offers a blend of luxury aesthetics and affordability. With a starting price of $209 and a maximum of $329 for the top model, it provides an accessible entry point for collectors and enthusiasts of luxury car brands. The BMW branding adds a distinctive touch, though it primarily serves as a superficial enhancement rather than a significant functional upgrade.

Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles

Apple Intelligence
Consumer Tech

Apple Launches iOS 18.1 with Apple Intelligence Features

Apple has officially launched iOS 18.1, introducing Apple Intelligence—its innovative approach to...

Audiovector, Trapeze Reimagined
Consumer Tech

Audiovector Launches Trapeze Reimagined Loudspeaker

Audiovector has unveiled the Trapeze Reimagined loudspeaker, a modern iteration of its...

EMEET S800 SmartCam
Consumer Tech

EMEET S800 SmartCam: 4K Webcam for Remote Work

As remote work, virtual classrooms, and live streaming continue to gain traction,...

Coros Pace Pro
Consumer Tech

Coros Pace Pro: Affordable Rival to Garmin Fenix 8

The Coros Pace Pro smartwatch is setting its sights on rivaling premium...