Trump Launches ‘Trump Watches’ with Prices Up to $100K

Former President Donald Trump has expanded his line of merchandise, introducing “Trump Watches” as his latest offering to supporters and collectors. The watches, which range in price from $499 to an eye-popping $100,000, are part of a broader strategy by Trump to capitalize on his brand loyalty and turn it into profitable ventures. The watches are available in two different models, the Trump Fighter and the Trump Victory Tourbillon, which come in several variations. This latest merchandise venture adds to a growing collection of products, including sneakers, silver coins, NFTs, cologne, and even Trump-branded Bibles, all designed to appeal to his loyal base.

The top-tier watch, called the Trump Victory Tourbillon, is the standout product in this line, priced at a staggering $100,000. According to the product’s website, this watch is “almost entirely made out of 18-carat gold and decorated with 122 diamonds.” The gold in the watch, which weighs about 200 grams, adds significant value to the item. With the price of gold sitting at approximately $85.75 per gram as of Thursday, just the gold content of the watch is valued at around $17,150. The watch’s design features a complex mechanism and high-end materials, making it a luxury item aimed at serious collectors and die-hard Trump fans.

In addition to the gold, the Trump Victory Tourbillon includes 122 VS1 diamonds, though the website does not provide specific details about the size of these diamonds. The watch is marketed as a collector’s item, with only 147 pieces available, making it a limited-edition piece that is sure to attract interest from Trump’s wealthier supporters. Each Trump Victory Tourbillon also comes with two casebacks, one of which features a personalized “Thank You” message from Trump himself. This element of personalization is intended to create a sense of exclusivity and direct connection to the former president.

For those seeking a less expensive option, the Trump Fighter watch offers a more accessible alternative. This model comes in two materials: stainless steel, priced at $499, and gold-plated stainless steel, priced at $799. The Trump Fighter watch also features a simpler design and fewer luxury embellishments compared to the Tourbillon model but retains the bold and assertive aesthetic that has come to be associated with Trump’s brand. These watches come in three different color finishes, allowing for some customization depending on personal preference.

In a post on Truth Social, Trump announced the launch of the watches and suggested that they would make “a great Christmas gift.” The watches, according to the product website, are not associated with any political campaign and are not being produced or sold by Trump himself, the Trump Organization, or any of their affiliates. Instead, the website clarifies that these products are independently made, with Trump lending his name to the brand as part of a licensing agreement.

The launch of Trump Watches is part of a broader merchandising strategy that has become increasingly important for Trump during his ongoing legal battles. His campaign merchandise has expanded beyond the typical political fare of hats and T-shirts. Recently, Trump introduced a set of $100 silver coins, which he marketed as being “99.9% fine silver,” and prior to that, he launched Trump sneakers, with some models priced as high as $499. Additionally, Trump has offered a variety of products that have raised eyebrows, including a $60 Trump-branded Bible and a series of NFT trading cards featuring his likeness.

The decision to continue releasing new merchandise comes at a time when Trump is facing mounting legal expenses. His legal battles, which include numerous investigations and lawsuits, have racked up hundreds of millions of dollars in unpaid legal fees. To help cover these costs, Trump’s merchandise sales have become an important revenue stream. According to estimates, the sale of Trump-branded Bibles alone generated approximately $300,000, while CBS News reported that Trump made about $7.2 million from NFT licensing fees. These figures illustrate the significant financial potential of Trump’s merchandising efforts.

Moreover, the timing of the Trump Watches launch comes as Trump’s presidential campaign is facing tough competition from Vice President Kamala Harris. Despite his fundraising success, Trump’s campaign is being outspent by Harris, whose campaign raised a staggering $190 million last month. In comparison, Trump’s campaign raised about $45 million during the same period. This discrepancy has put pressure on Trump to find alternative sources of revenue, and his merchandise empire has proven to be a reliable means of generating cash.

The rollout of Trump Watches highlights the former president’s continued ability to leverage his brand and name recognition to generate substantial income. While his political career remains in flux due to his legal challenges, Trump has managed to maintain a loyal base of supporters who are eager to purchase products that bear his name. These loyalists, many of whom view Trump as a symbol of their political beliefs, have proven to be willing consumers of his merchandise, whether it be a limited-edition watch, a pair of sneakers, or a collectible NFT.

Trump’s personal fortune remains substantial, even as he faces mounting legal costs. As of Thursday, his net worth is estimated at approximately $3.7 billion, making him the 936th richest person in the world. Despite the financial strain of his legal troubles, Trump’s ability to generate revenue through his merchandise and branding efforts has helped him maintain his wealth. His continued success in selling high-end products like Trump Watches suggests that his financial empire is still going strong.

In the world of political merchandising, few figures have been able to monetize their brand as successfully as Donald Trump. The launch of Trump Watches is just the latest example of his ability to turn his political and celebrity status into profitable business ventures. As Trump continues to navigate both the legal and political landscapes, his ever-expanding line of merchandise will likely remain a key component of his financial strategy. Whether through luxury watches, NFT trading cards, or branded sneakers, Trump has shown that he is as much a businessman as he is a politician.