2025 Rolls-Royce Cullinan Black Badge: Unmatched Luxury

The 2025 Rolls-Royce Cullinan Series II Black Badge stands alone in a crowded SUV market, offering an unrivaled blend of luxury, power, and exclusivity. In a segment where competitors often boast about more space, power, or features, any comparison to the Cullinan feels irrelevant. This five-passenger Rolls-Royce is a singular masterpiece, a true beacon of luxury in a world of mass-produced vehicles.

The Cullinan debuted in 2018 as Rolls-Royce’s first SUV, the brand’s entry into the “all-terrain, high-sided vehicle” market. It quickly became a success, breaking records and establishing itself as the fastest-selling Rolls-Royce model in history by 2019. Fast-forward to today, and the 2025 Cullinan Series II arrives with several updates, including a refreshed front and rear fascia, a new technology suite, refined interior materials, and additional customization options for those seeking the ultimate in luxury.

Though every Cullinan is unique, the Black Badge variant offers an even more distinct appearance and aura. Designed for those who prefer dark, expressive materials, it moves away from the standard model’s polished chrome in favor of a stealthier, more sinister look. According to Rolls-Royce, the Black Badge is an “expression of authority,” catering to the bold, fearless individuals who are unafraid to make a statement day or night. The removal of the hand-polished brightwork cloaks the Cullinan in a sense of discretion, allowing it to blend seamlessly into the shadows while maintaining its unmistakable presence.

At the heart of the Cullinan lies the Rolls-Royce Architecture of Luxury (A.O.L.) platform, a state-of-the-art aerospace-grade aluminum spaceframe that forms the robust foundation for the SUV. Every component is crafted to perfection, from the self-leveling double-wishbone air suspension system, known as the “Magic Carpet Ride,” to the use of cameras and satellite-based GPS, dubbed “The Flagbearer,” which adjusts the ride height and dampers in real time based on road conditions. The vehicle’s body panels are made of lightweight aluminum alloy, while its 23-inch wheels are machined from single billets of forged aluminum, offering both visual beauty and immense strength.

Rolls-Royce’s commitment to performance is evident in the Cullinan’s powertrain, which is no longer described as merely “adequate,” as the brand once did in the past. The SUV’s twin-turbocharged 6.75-liter V12 engine now produces a potent 592 horsepower and 664 lb-ft of torque. The engine delivers turbine-smooth power and offers more than enough strength for a vehicle of this size, with all-wheel drive as standard to ensure superior traction and stability.

Inside the Cullinan, every detail speaks to the marque’s commitment to perfection. From Effortless Entry coach doors that close with a gentle push to the mesmerizing Shooting Star Headliner, no comfort is left to chance. The level of customization available is staggering—every vehicle is commissioned, not manufactured. Clients can choose from a selection of full-grain leathers (sourced from bulls, as cows can develop stretch marks), exotic woods from around the world, and a palette of 44,000 colors, ensuring that no two Cullinans are alike. If a client can dream it, Rolls-Royce can likely bring it to life.

Driving the Cullinan is an experience like no other. Upon entering the cabin, the doors close with a reassuring thud, and outside noise is instantly muted. The seats—described by Rolls-Royce advisors as “unequaled” by any other vehicle—offer an unmatched level of comfort, ensuring that every journey, no matter how long, is a pleasure. Despite its intimidating size, the Cullinan remains surprisingly agile, thanks to its all-wheel steering system that ensures an excellent turning radius. The SUV’s physical presence is immense, yet it never feels difficult to maneuver, even in tight spaces.

When the V12 engine starts, it does so with an elegant, refined poise before settling into a quiet idle. The acceleration is smooth, powerful, and surprisingly quick for a vehicle of its size—taking less than five seconds to reach 60 mph. The ride quality is extraordinary, with the Cullinan effortlessly gliding over road imperfections, potholes, and undulations. Even when driving over the roughest roads, the vehicle’s foam-filled run-flat tires absorb the shock, making the ride feel eerily detached from the impact, akin to the sensation of being on the upper deck of a jet while flying over uneven terrain. There is no wind noise, no engine noise—just the serene hum of the road beneath.

Piloting the Cullinan is a calm and confident experience. The size of the vehicle is never overwhelming, and the numerous cameras assist with low-speed maneuvering, making tight turns or parking a breeze. The Cullinan’s immense weight—over 6,000 pounds—never makes it feel ponderous or sluggish. Instead, it exudes a sense of security and protection, as if driving in a luxurious vault. Inside, occupants are shielded from the chaos of the outside world, cocooned in comfort and safety.

For those who encounter the Cullinan, the sight of its illuminated Pantheon grille and the iconic Spirit of Ecstasy statue is enough to signal that something extraordinary is approaching. The vehicle’s presence is felt long before it arrives, and its aura is one of elegance, power, and exclusivity. At a starting price of $569,350, the Cullinan Series II Black Badge is undoubtedly a significant investment, but for those fortunate enough to own one, it’s an experience that’s truly worth every penny.