Daniel Ek, Spotify’s CEO and co-founder, has started 2025 with another significant financial move, selling $27.8 million worth of company shares on January 8. This latest transaction continues his pattern of substantial stock sales that began in July 2023, bringing his total cash-out to approximately $568 million.
The recent sale involved 60,000 shares at a market price of $463.93, demonstrating Ek’s strategic timing as Spotify’s stock maintains its strong performance. This transaction follows a series of significant sales in December 2024, where Ek cashed out nearly $100 million in company stock through multiple transactions.
Ek’s stock-selling spree in 2024 was particularly noteworthy, with transactions totaling $376 million throughout the year. The timing of these sales coincides with Spotify’s remarkable stock performance, which reached an all-time high of over $500 in December 2024. This represents a substantial increase from the company’s initial public offering price of $165.90 in April 2018.
The streaming giant’s financial outlook appears robust, with projected Q4 2024 revenues of €4.1 billion and an operating profit of €481 million. If these targets are met, Spotify will achieve annual revenues of approximately €15.5 billion and an operating profit of €1.37 billion for 2024.
Despite forgoing a traditional salary since July 2017, Ek has aligned his financial interests with the company’s market performance. This strategy has proved lucrative, as Spotify’s current market capitalization stands at an impressive $96.33 billion, with shares trading at $479.73 as of January 8, 2025.
The company’s success story isn’t without controversy, however. Recent developments include the shutdown of a controversial calculator tool called Spotify Unwrapped, which was designed to highlight the disparity between artist royalties and executive compensation. This occurred amid ongoing debates about artist compensation, with Ek previously sparking controversy by claiming the cost of creating music content is “close to zero”.
Spotify’s other co-founder, Martin Lorentzon, has also participated in significant stock transactions, with sales amounting to $556.8 million across 2024. Together, Ek and Lorentzon maintain substantial control over the company, holding 15.6% and 10.9% stakes respectively, with voting powers of 30.5% and 42.7%.
The company continues to evolve, with plans for a premium-plus tier in development. This “deluxe version” of Spotify is expected to be priced approximately $5 above the current premium tier, offering enhanced features and greater control for music enthusiasts.
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