Takao Yasuda: The Visionary Behind Don Quijote’s Global Expansion

Takao Yasuda, the founder of Pan Pacific International Holdings (PPIH), formerly known as Don Quijote, has been a transformative figure in the retail industry. Born in 1949 in Gifu Prefecture, Japan, Yasuda graduated from the Faculty of Law at Keio University in 1973. His entrepreneurial journey began in 1978 with a 60-square-meter discount store in Tokyo’s Suginami Ward, aptly named “Thieves’ Market.” This venture laid the foundation for what would become a retail empire.

In 1980, Yasuda established Just Co., Ltd., which evolved into Pan Pacific International Holdings Corporation. The first Don Quijote store opened in Tokyo’s Fuchu City in 1989, marking the start of a nationwide expansion. Known for its eclectic range of products—from luxury items like Rolex watches to everyday snacks and adult toys—Don Quijote became a household name in Japan.

Under Yasuda’s leadership, PPIH achieved an impressive track record of 32 consecutive years of increased sales and profits since the opening of the first Don Quijote store. The company’s growth was not confined to Japan; it expanded internationally with stores in Singapore, Hong Kong, Thailand, Taiwan, Malaysia, Macau, and Guam. In December 2017, the company opened its first store in Singapore, branded as Don Don Donki, marking the beginning of its Southeast Asian expansion.

In 2015, Yasuda stepped down as CEO and chairman, assuming the titles of founding chairman and supreme advisor. He relocated to Singapore, where he continued to influence the company’s strategic direction. In January 2019, he returned as a board director, reinforcing his commitment to the company’s growth.

Beyond his business endeavors, Yasuda is actively involved in philanthropy. In December 2005, he established the Yasuda Scholarship Foundation, serving as its chairman. The foundation supports initiatives for international human resources development and goodwill projects, reflecting Yasuda’s dedication to fostering global talent.

As of January 14, 2025, Forbes reported Yasuda’s net worth at $4.5 billion, ranking him #715 among the world’s billionaires. Despite fluctuations in the global market, his wealth underscores the enduring success of his retail ventures.

Yasuda’s personal life also reflects his international outlook. Residing in Singapore, he has expressed a deep appreciation for both Japan and his adopted home. Notably, his younger son completed National Service in Singapore, highlighting the family’s integration into the local community.

In recent years, PPIH has continued to thrive under Yasuda’s visionary leadership. The company has been setting new revenue and profit records, with revenue for the nine months ended March 2022 climbing 8% to ¥1.37 trillion ($10.7 billion) from the previous year. Net profit rose nearly 2% to almost ¥46 billion, driven by new and revamped stores, increased sales of higher-margin private-brand products, and better inventory management.

Yasuda’s innovative approach to retail, characterized by unique store concepts and a diverse product range, has not only revolutionized the shopping experience but also set a benchmark for retailers worldwide. His commitment to challenging norms and exploring new frontiers continues to inspire the global retail industry.