Marketing
Jim Davis: The Entrepreneur Behind the Iconic Shoe Empire
Jim Davis is a name that resonates within the global business landscape, particularly within the footwear industry. As the founder and chairman of...
Zong Qinghou: A Business Titan in China’s Beverage Industry
Zong Qinghou is one of China’s most influential and successful business figures, best known for his role in founding and growing Wahaha, the...
Manny Stul: The Visionary Toymaker Revolutionizing Playtime
Manny Stul, an influential figure in the toy industry, is the CEO and chairman of Moose Toys, a company renowned for its innovative...
FDA Ends Juul Marketing Ban
The Food and Drug Administration (FDA) has made a significant decision regarding Juul Lab’s e-cigarette products, revoking its previous ban on their marketing...
Walmart-Backed Ibotta Surges 17% Post-IPO, Valued at $3.55B
Ibotta, a technology marketing company with Walmart backing, experienced a remarkable surge of over 17% in its stock price following its initial public...
2024 Solar Eclipse : Brands Cash In on Celestial Event
The 2024 solar eclipse is gearing up to be a monumental event, drawing inspiration from its ancient roots to captivate modern consumers and...
CEOs Embrace Generative AI for Business Growth
CEOs are increasingly leveraging generative artificial intelligence (AI) to unlock unprecedented value across their organizations. This shift requires the entire C-Suite, including the...
Can AI Beat Humans in Brand Music? Study Says Not Yet
Sonic branding, a strategic use of sound in brand identity, has become a vital element alongside logos and slogans. This approach aims to...
Rise of Faceless Creators in Social Media Marketing
In a world where influencers command attention with witty commentary and stunning visuals, a new trend is emerging—one where their identities remain concealed....
Evolution of Creativity : Insights from PJ Pereira
In our ongoing series on The Evolution of Creativity and Creative, I had the privilege of speaking with PJ Pereira, Founder and Creative...
