Marketing
Walmart-Backed Ibotta Surges 17% Post-IPO, Valued at $3.55B
Ibotta, a technology marketing company with Walmart backing, experienced a remarkable surge of over 17% in its stock price following its initial public...
2024 Solar Eclipse : Brands Cash In on Celestial Event
The 2024 solar eclipse is gearing up to be a monumental event, drawing inspiration from its ancient roots to captivate modern consumers and...
CEOs Embrace Generative AI for Business Growth
CEOs are increasingly leveraging generative artificial intelligence (AI) to unlock unprecedented value across their organizations. This shift requires the entire C-Suite, including the...
Can AI Beat Humans in Brand Music? Study Says Not Yet
Sonic branding, a strategic use of sound in brand identity, has become a vital element alongside logos and slogans. This approach aims to...
Rise of Faceless Creators in Social Media Marketing
In a world where influencers command attention with witty commentary and stunning visuals, a new trend is emerging—one where their identities remain concealed....
Evolution of Creativity : Insights from PJ Pereira
In our ongoing series on The Evolution of Creativity and Creative, I had the privilege of speaking with PJ Pereira, Founder and Creative...
My Top Picks from Super Bowl 2024 Ads
Following the conclusion of another exciting Super Bowl, it’s time to reflect on the standout advertisements that captured our attention. As tradition dictates,...
