Pro Volleyball Star Ronika Stone and NFL’s Jordan Love Team Up in Experian’s New Financial Campaign

In a groundbreaking advertising campaign launched for 2025, professional volleyball player Ronika Stone has joined forces with her fiancé, Green Bay Packers quarterback Jordan Love, to headline Experian’s innovative “Tackling Life by Experian” initiative. The campaign, which debuted during Netflix’s first-ever NFL game livestream on Christmas Day, represents a fresh approach to financial services marketing by featuring power couples from the sports world.

The campaign showcases Stone and Love discussing how they manage their demanding lives while utilizing Experian’s subscription cancellation feature and mobile app services. The chemistry between the athletic couple brings an authentic and relatable dimension to the campaign, as they share insights into their personal financial management strategies and daily routines.

Experian’s strategic decision to pair athletes with their significant others has proven to be a masterstroke, particularly in connecting with a broader audience. The campaign also features San Francisco 49ers linebacker Fred Warner and his wife Sydney, creating a dynamic dual-couple approach that resonates with viewers across different demographics.

The timing of the campaign aligns perfectly with consumers’ New Year’s financial resolutions, as a recent Experian survey reveals that 43% of respondents prioritize saving money as their top financial goal for 2025. The campaign highlights how the Experian app can help users manage and cancel unwanted subscriptions, potentially saving members an average of $270 annually.

Todd Miller, Chief Creative Director at Experian’s in-house ad agency, The Cooler, praised the natural chemistry between the couples during filming. “We just let them be themselves. They talked about their lives and how Experian can help better manage finances along the way. It was a blast to see their back-and-forth banter and natural playfulness come through”.

The multimedia campaign will continue through the first quarter of 2025, with advertisements appearing across major platforms including YouTube, TikTok, Instagram, and Snapchat. Sports fans can expect to see the ads during high-profile events such as the NCAA football playoffs, national championship game, and NFL playoffs.

The campaign extends beyond traditional advertising through Experian’s sponsorship of two digital programs produced by Athletes First and Goat Farm Media. These shows provide additional platforms for the featured couples to connect with audiences while integrating key Experian themes and product capabilities.