Seth Rogen’s Houseplant: From Cannabis Strains to Coffee Collab

Seth Rogen’s foray into the cannabis industry with Houseplant has been nothing short of revolutionary. In just five years, what began as a venture into dope-friendly home goods and a select range of cannabis strains has blossomed into a thriving lifestyle brand.

Rogen, along with co-founders Evan Goldberg and Michael Mohr, meticulously curated Houseplant’s offerings, selecting three standout cannabis strains—Diablo Wind, Pink Moon, and Pancake Ice, a nod to Rogen’s film “Pineapple Express.” The brand’s success, however, extends far beyond its celebrity backing. Houseplant has cultivated a devoted following, appealing to both smokers and non-smokers alike.

“It’s so nice to be recognized and hear from people about how much people love what we’re doing and the products we’re making,” says Rogen. “We’re always looking for ways to expand into new areas of the home and of people’s daily lives, and we often start by looking at ourselves and our own lives.”

Expanding their reach, Houseplant recently entered the Food & Drink industry with Houseplant Coffee, a collaboration with Cometeer, the creator of the world’s first frozen coffee capsule. Goldberg explains, “From where we sit, coffee and cannabis are the perfect pair. Our first smoke of the day gets our creativity flowing and brings a sense of calm, while our morning coffee gives us energy and focus.”

The Houseplant Coffee collection features two roasts: ‘Bean There Done That,’ an Ethiopian medium roast with notes of peach, sweet tea, and orange, and ‘Get Roasted,’ a Mexican dark roast with notes of dark chocolate, cashew, and baking spice. Both can be enjoyed by simply melting the capsule into hot or cold water, providing barista-worthy coffee in seconds.

“My daily ritual starts very simply with both cannabis and coffee. Much like weed, coffee is something that people drink on their own, but also socially with friends and work people,” says Rogen. “Again, like weed, it is an ingredient to create and enhance a situation or an experience.”

Houseplant’s approach to collaborations is selective. Mohr emphasizes, “Quality and execution are of the utmost importance to success, and so waiting for the right partners and projects is essential to deliver against our high expectations.”

Rogen and Goldberg’s influence extends beyond their business ventures. Mohr notes, “They have played an integral role in shaping contemporary cannabis culture. With their track record of success in film, television, philanthropy, and business, they serve as an indisputable example of how people can have a productive and healthy relationship with cannabis.”

Looking ahead, Rogen is optimistic about Houseplant’s future. “Weed is here to stay,” he says. “It’s about time that people embrace the reality that humans can have a healthy and productive relationship with weed, and my hope is that Houseplant continues to grow into all aspects of people’s homes—and really all the best parts of their lives.”

In conclusion, Seth Rogen’s Houseplant has evolved into more than just a cannabis brand; it’s a lifestyle brand that resonates with a diverse audience. With innovative products and strategic collaborations, Houseplant is set to leave a lasting impact on the cannabis industry and beyond.