Title: Tsao Ter-fung: A Journey of Entrepreneurial Success in the Food Industry

Tsao Ter-fung is a name synonymous with innovation and entrepreneurial spirit in the food and beverage industry. As the chairman of Standard Foods, he has left an indelible mark on the sector, shaping its landscape with his vision and leadership. Born into a family deeply entrenched in the culinary world, Tsao’s journey to becoming a titan of the industry is one marked by perseverance, foresight, and a relentless pursuit of excellence.

Tsao’s early career saw him honing his skills and expertise in the United States, where he worked for Quaker Oats. His dedication and talent soon caught the attention of his superiors, leading to his appointment as the head of Quaker’s Taiwan operations in 1981. It was during this time that Tsao’s innate entrepreneurial spirit began to flourish, as he navigated the complexities of the industry with finesse and determination.

In 1986, Tsao took a bold step that would change the course of his career forever. He made the pivotal decision to purchase Quaker’s Taiwan assets, laying the foundation for his own venture in the food and beverage domain. Armed with a Ph.D. in food and chemical engineering, Tsao was well-equipped to steer his fledgling company towards success.

Standard Foods quickly emerged as a trailblazer in the industry, thanks to Tsao’s unwavering commitment to quality and innovation. Under his astute leadership, the company expanded its product portfolio, introducing a range of groundbreaking offerings that resonated with consumers across the globe. From savory snacks to indulgent desserts, Standard Foods became synonymous with excellence, setting new benchmarks for taste and quality.

Throughout his illustrious career, Tsao remained steadfast in his pursuit of excellence, never resting on his laurels. His relentless drive to push boundaries and explore new avenues propelled Standard Foods to greater heights, solidifying its position as a leader in the competitive food and beverage market.

In 2019, Tsao made the decision to pass the reins of Standard Foods to his son, Arthur Tsao, who assumed the role of CEO. While Tsao’s decision marked a new chapter in his journey, his legacy continues to inspire generations of aspiring entrepreneurs in the food industry.

Tsao Ter-fung’s remarkable journey serves as a testament to the power of passion, perseverance, and innovation in driving success. From humble beginnings to becoming a titan of the industry, his story is a source of inspiration for entrepreneurs worldwide, reminding us that with dedication and vision, anything is possible.