Giuliana Caprotti: The Matriarch of Esselunga’s Legacy

Giuliana Caprotti, widow of the late Bernardo Caprotti, is a pivotal figure in the story of Esselunga, Italy’s renowned supermarket chain. Her life and career have been deeply intertwined with the growth and legacy of this iconic brand, a cornerstone of Italian retail. As the inheritor of a significant portion of the Esselunga empire, Giuliana has played an essential role in ensuring its continued success and prominence in the competitive supermarket industry.

Esselunga was founded in 1957 by Bernardo Caprotti, who revolutionized the grocery shopping experience in Italy. He introduced the modern supermarket model to a country accustomed to small, traditional stores. Bernardo’s entrepreneurial vision and determination laid the foundation for what would become one of Italy’s largest and most successful supermarket chains. Giuliana, as his second wife, stood by his side during this remarkable journey, providing unwavering support as the company grew into a household name.

When Bernardo passed away in 2016, his will divided his substantial estate among his family. Giuliana, alongside their daughter Marina Caprotti, inherited a 67% stake in Esselunga. The remaining 33% was left to Bernardo’s two children from his first marriage, creating a complex ownership structure. Giuliana and Marina, however, were determined to secure the future of Esselunga under unified family leadership.

In 2020, Giuliana and Marina made a landmark decision to purchase the remaining third of Esselunga, consolidating full ownership of the company. The transaction, valued at nearly 2 billion euros, was a strategic move that eliminated potential conflicts and allowed the Caprotti family to focus on the company’s long-term growth. This decisive action underscored Giuliana’s commitment to preserving her late husband’s vision and the family legacy.

As part of this transition, Giuliana Caprotti was named honorary chair of Esselunga, a title reflecting her role as a guardian of the company’s legacy. While she does not oversee daily operations, her influence and presence remain central to the company’s identity. Her leadership, combined with Marina’s role as executive chair, has ensured that Esselunga continues to thrive in a highly competitive market.

Esselunga is renowned for its dedication to quality, innovation, and customer satisfaction. The company operates over 160 stores across northern and central Italy, serving millions of customers annually. Its emphasis on fresh produce, premium products, and efficient service has set it apart from competitors. Under the Caprotti family’s stewardship, Esselunga has maintained its position as a leader in the Italian retail sector.

Giuliana’s contributions to Esselunga extend beyond her role as a shareholder and honorary chair. She has been instrumental in upholding the company’s values of innovation and excellence. By prioritizing customer needs and embracing modern retail practices, Esselunga has continued to grow while staying true to its roots. The company’s commitment to sustainability, including efforts to reduce food waste and adopt eco-friendly practices, reflects the forward-thinking approach that Giuliana and Marina have championed.

The Caprotti family’s story is one of resilience, unity, and vision. Giuliana’s leadership has been crucial in navigating the complexities of family ownership while ensuring Esselunga remains a symbol of quality and reliability. Her partnership with Marina has also highlighted the role of women in shaping the future of family businesses. Together, they have set an inspiring example of how dedication and strategic thinking can sustain a legacy across generations.

Giuliana Caprotti’s journey is a testament to her strength and determination. From her marriage to Bernardo to her current role as a steward of Esselunga’s legacy, she has been a constant presence in the company’s evolution. Her story is a reminder of the enduring power of family, innovation, and commitment in building and preserving a business empire.