LG’s 77-Inch Transparent OLED TV Now Available for $59,999

At CES 2024, LG unveiled one of the most mind-blowing innovations in television technology: a transparent OLED TV that captured the attention of tech enthusiasts worldwide. The excitement surrounding this cutting-edge prototype has now transitioned into reality, as LG is ready to bring the Signature OLED T to market in its finalized consumer version.

While this leap into the world of transparent TVs is undeniably impressive, it’s worth noting that, like some of LG’s more avant-garde OLED creations of the past, including its “rollable” R-series, the Signature OLED T is not your average mainstream television. The 77-inch transparent OLED screen, which has now moved from concept to consumer-ready, is being sold at an eye-watering price of $59,999. For those lucky enough to have the budget for such a luxurious and futuristic device, however, this TV is truly something special.

The Signature OLED T isn’t just any TV; it’s a revolutionary piece of technology designed to blend seamlessly into modern living spaces. Unlike traditional OLED displays that are meant to stay opaque at all times, this model can transform into a transparent screen at the touch of a button. When switched to transparency mode, the screen becomes almost invisible, giving your room a completely new aesthetic while still maintaining the ability to show vibrant, high-quality images. For those who prefer a traditional TV experience, the OLED T can revert to its opaque OLED form, offering the same breathtaking picture quality that LG’s OLED TVs are known for.

This remarkable versatility makes the Signature OLED T the ultimate lifestyle TV, designed not only to provide an exceptional viewing experience but to enhance the overall design of your space. Imagine having a massive 77-inch screen that can vanish entirely when not in use, leaving your room looking sleek and uncluttered. But when it’s time to settle in for a movie night, it can transform into a state-of-the-art home theater display that delivers crisp, vivid colors and deep blacks.

LG has also gone above and beyond in incorporating innovative features into this transparent screen. One of the standout functions highlighted in the product launch is the Always-On-Display mode, or T-Objet. This mode allows the OLED T to function as a “transparent digital canvas,” where you can display artwork, photos, or videos that still retain exceptional clarity and color despite the screen’s transparency. It’s a fascinating concept for those who want to use their TV as a dynamic piece of art when not watching traditional content.

Another exciting feature is the T-Bar mode, which turns the bottom of the screen into a ticker strip. This strip can display a variety of useful information, such as sports scores, weather forecasts, music track titles, or even updates on other connected devices in your home network. This ensures that the screen remains functional even when you’re not watching full-length content, and the transparent screen helps eliminate the visual clutter of a large, inactive television. LG has also optimized the menu system for the transparent display, ensuring that navigating through the setup and apps is as easy and intuitive as on a regular OLED TV.

The transparent nature of the Signature OLED T opens up new possibilities for where and how you can place the TV in your home. If you set the screen to transparent mode, you could position it in the middle of your room without it feeling like an intrusive barrier. It could also be placed in front of a window, allowing light to pass through unobstructed while still offering access to all the benefits of an OLED screen when in opaque mode.

To maintain the seamless “now you see it, now you don’t” effect, LG has equipped the OLED T with advanced wireless video and audio transmission technology. The external Zero Connect Box receives all media sources—whether it’s your cable box, streaming device, or gaming console—and wirelessly beams the picture and sound to the OLED T. This system supports 4K resolution at up to 120Hz, making it perfect for high-quality video and gaming experiences. It also supports variable refresh rate (VRR) gaming with both Nvidia G-Sync and AMD FreeSync Premium compatibility, ensuring that the TV performs beautifully across a range of activities, from cinematic viewing to fast-paced gaming.

For audiophiles and those concerned about picture quality, the Signature OLED T doesn’t disappoint. Even when the screen is switched to its opaque mode, the design incorporates a solid black backing sheet that rolls up behind the transparent screen. This backing ensures that no light passes through, allowing the OLED panel to function just like a regular premium LG OLED TV. It’s equipped with LG’s latest Alpha 11 AI picture processor, which fine-tunes both the image and sound for the best viewing experience possible.

While the Signature OLED T is currently only available in the United States, LG has confirmed plans to expand availability to other markets over time, making this innovative product accessible to more tech enthusiasts and design aficionados worldwide.

The 77-inch Signature OLED T is undoubtedly one of the most unique and advanced TVs ever to hit the market, pushing the boundaries of what a television can do in terms of both functionality and design. Whether you’re an AV enthusiast, a design-conscious homeowner, or simply someone who appreciates cutting-edge technology, this transparent OLED TV offers an experience unlike any other. However, with a price tag that’s anything but affordable for most, it remains a luxury item that only the wealthiest of consumers will be able to enjoy.

If you’re one of those lucky enough to afford it, though, the Signature OLED T represents the future of television technology—where form, function, and innovation converge in stunning new ways.